Our Members Include
R.E.A.C.H. Standards & Membership Information
R.E.A.C.H. Standards address, but is not limited to the following:
- Use of Specific TCPA Consent Language and Consent Events
- Use of Third-Party Witness Software and Fraud Detection
- Rules Regarding Tracking and Proper Disclosure of Publisher and Marketing Partners
- Assurances and Warranties of Disclosures Made
- Limitations on Sales of Leads; Sales of Aged Leads; Multi-Vertical Use
- Prohibition of Oral Consent; Sweepstakes/Give Away Offers; Pre-recorded Calls as Initial Contact
The VALUE of R.E.A.C.H. for Lead Sellers and Lead Purchasers:
- Take the guess work out of navigating how to constantly be on the up & up in this regulatory environment
- Take some of the risk and exposure out of purchasing leads from questionable parties
- Results in higher quality leads = higher valued leads/higher consumer acquisition
- Results in consumer expectations that are actually MET = earning brand trust from consumers
- R.E.A.C.H. reputation – R.E.A.C.H. standards and it’s Members are recognized within the industry and the regulatory environment to operate in an exceptional manner.
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