Our Mission

Mission 1 — Stopping Unwanted Calls 

  • (Target is 500,000,000 to 1 billion per month) 

  • Set firm standards for lead generators to prevent consumer confusion.

  • Require fraud detection to stamp out fake leads.

  • Best practices to limit overly-aggressive outreach by direct to consumer marketers.

Mission 2 — Changing the Perception of the Industry

  • Proactive media outreach responding to every single story about “robocalls” or “telemarketing” in the country;

  • Proactive FCC and regulator engagement to establish rapport and a seat at the table for good actors;

  • Establish consumer trust with the REACH brand using direct advertising and prominent consumer-facing branding by member organizations.

Mission 3 — Obtaining Positive Rulings From the FCC and Favorable Treatment From Carriers

  • Leverage goodwill created from success on Mission 1 and 2 to establish credibility and favorable treatment for members;

  • Seek to obtain TCPA safe harbor for calls when REACH standard is met;

  • Seek to have REACH member traffic “green lighted” by carriers and aggregators.

Mission 4 — Public Disclosure of Bad Actors

  • Establish pipeline with regulators and prosecutorial agencies, as well as the ITG and other stakeholders to share information about potential bad actors in the lead generation space;

  • Likewise create concerted efforts to penalize litigators who are abusing the TCPA’s private right of action.