Mission 1 — Stopping Unwanted Calls
- (Target is 500,000,000 to 1 billion per month)
- Set firm standards for lead generators to prevent consumer confusion.
- Require fraud detection to stamp out fake leads.
- Best practices to limit overly-aggressive outreach by direct to consumer marketers.
Mission 2 — Changing the Perception of the Industry
- Proactive media outreach responding to every single story about “robocalls” or “telemarketing” in the country;
- Proactive FCC and regulator engagement to establish rapport and a seat at the table for good actors;
- Establish consumer trust with the REACH brand using direct advertising and prominent consumer-facing branding by member organizations.
Mission 3 — Obtaining Positive Rulings From the FCC and Favorable Treatment From Carriers
- Leverage goodwill created from success on Mission 1 and 2 to establish credibility and favorable treatment for members;
- Seek to obtain TCPA safe harbor for calls when REACH standard is met;
- Seek to have REACH member traffic “green lighted” by carriers and aggregators.
Mission 4 — Public Disclosure of Bad Actors
- Establish pipeline with regulators and prosecutorial agencies, as well as the ITG and other stakeholders to share information about potential bad actors in the lead generation space;
- Likewise create concerted efforts to penalize litigators who are abusing the TCPA’s private right of action.