Standards & Membership

R.E.A.C.H. Standards address, but is not limited to the following:

  • Use of Specific TCPA Consent Language and Consent Events

  • Use of Third-Party Witness Software and Fraud Detection

  • Rules Regarding Tracking and Proper Disclosure of Publisher and Marketing Partners 

  • Assurances and Warranties of Disclosures Made

  • Limitations on Sales of Leads; Sales of Aged Leads; Multi-Vertical Use

  • Prohibition of Oral Consent; Sweepstakes/Give Away Offers; Pre-recorded Calls as Initial Contact

Review the R.E.A.C.H. Standards Here.

The VALUE of R.E.A.C.H. for Lead Sellers and Lead Purchasers:

  • Take the guess work out of navigating how to constantly be on the up & up in this regulatory environment

  • Take some of the risk and exposure out of purchasing leads from questionable parties

  • Results in higher quality leads = higher valued leads/higher consumer acquisition

  • Results in consumer expectations that are actually MET = earning brand trust from consumers

  • R.E.A.C.H. reputation – R.E.A.C.H. standards and it’s Members are recognized within the industry and the regulatory environment to operate in an exceptional manner.

R.E.A.C.H. offers 4 tiers of membership to meet each members needs and provide value through partnerships and networking.