Standards & Membership
R.E.A.C.H. Standards address, but is not limited to the following:
Use of Specific TCPA Consent Language and Consent Events
Use of Third-Party Witness Software and Fraud Detection
Rules Regarding Tracking and Proper Disclosure of Publisher and Marketing Partners
Assurances and Warranties of Disclosures Made
Limitations on Sales of Leads; Sales of Aged Leads; Multi-Vertical Use
Prohibition of Oral Consent; Sweepstakes/Give Away Offers; Pre-recorded Calls as Initial Contact
The VALUE of R.E.A.C.H. for Lead Sellers and Lead Purchasers:
Take the guess work out of navigating how to constantly be on the up & up in this regulatory environment
Take some of the risk and exposure out of purchasing leads from questionable parties
Results in higher quality leads = higher valued leads/higher consumer acquisition
Results in consumer expectations that are actually MET = earning brand trust from consumers
R.E.A.C.H. reputation – R.E.A.C.H. standards and it’s Members are recognized within the industry and the regulatory environment to operate in an exceptional manner.
Annual Membership
$2,500 per year
