FCC One-To-One compliance solution, Sit-bac

SIT-BAC (Standard Information Transfer for Buyer Assurance and Compliance) is an open source framework developed by Standard Information Inc. in conjunction and cooperation with a wide range of industry partners.

Buyers can verify One-To-One compliance in real time.

Buyer names DON’T need to be passed in plain text, preventing changes and protecting sources.

Vendors and Buyers can continue to buy and sell from marketplaces and aggregators while still being fully compliant.

SIT-BAC provides a free to use unified technical framework for Lead Generators, Marketplaces, and Lead Buyers to comply with the FCC’s new One-To-One requirement that will go into effect Jan 2025. This technical framework is compatible with existing ping/post and direct post models and can be easily configured to be compatible with other proprietary One-To-One solutions. 

Post by Greg Dobak, BlueInkDigital